Mobile app for car dealers and used cars sellersAccording to a study made by Cars.com partnered with Placed.com, 81% of automobile consumers used their smartphones to research, before purchasing a vehicle. 63% of these consumers used their devices to look up information while physically present at the dealership. The mobile car dealer apps allow customers to browse catalog of available cars, book service appointments, get booking confirmation, provide service feedback, get instant push notifications of latest spare parts & service offers. REQUEST FREE DEMO
COMPETITIVENESS THROUGH GEOFENCING
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Within an app, geofencing creates invisible perimeters around a dealer’s lot and the lots of nearby competitors. Through geofencing, dealerships can push special promotions to car buyers once they are within a certain distance of the dealership and track the car buyer’s actual location in real time. If the customer receives a push notification from a nearby dealership letting him know that a better price is available if he acts now, this can be a powerful, effective marketing tool. In fact, dealerships that used geolocation tactics experienced a 295% increase in foot traffic!
Currently, only 2% of showrooms are leveraging this strategy, providing substantial opportunities for dealerships to differentiate themselves. Mobile auto shoppers are 72% more likely to visit more dealerships than those who do not use smartphones.
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